• Home
  • About Black Watch

Black Watch

BOLD – IRREVERANT – PREPPY

Feeds:
Posts
Comments
« Short Attention Span | Esquire 1956
Prince Charles | UK Esquire’s Best Dressed Paper Doll »

Esquire 1950 | The Original Mr. “T”

February 24, 2009 by JP

Mr. “T’

Esquire’s Trim New Look Take Over

Esquire magazine 1940

A fashion tornado has swept the country ever since Esquire’s premier showing last month of the new Mr. T fashions that will dominate your wardrobe from now on. Here’s exclusive chapter #2.

*

A direct hit! Mr. T, introduced in Esquire last month, has been booming across the country.  In every major store in every community, he’s right on target – and will stay there throughout 1951.  This man has everything the American male has been wanting in his wardrobe- from tapered hat to trim shoes, a strictly new and masculine closetful of clothes.  Around the clock, twelve months a year, the Mr. T idea is to make a man look taller, trimmer, and always in perfect taste.  Mr. T has that comfortable, custom look that you’ve been waiting for in your apparel: straight-hanging lines; restrained colors; fresh, new designs.  Examine our man at the left; he’s Mr. T personified.  Everything he wears is right in the T-formula: Tremont hat ( snap brim, tapered pinch crown ), Pin- Point collar shirt (fastened with a pin), tartan checked tie, Tower model suit (three button notched lapel jacket, narrower shoulders), and trim, straight-tipped shoes.

*

Towner and Turnabout

Esquire magazine 1950

There’s not an impractical ounce of cloth, not a useless-stitch in the new, warmer, lightweight towner overcoat that Mr. T is wearing this fall.  Scientifically designed to give you easy-wearing comfort, fashion designed to have you looking your best, this dark blue Towner is a wonder for warmth and lightness.  Another T special is the Turnabout muffler our man is wearing.  It’s reversible, maroon on one side, grey on the other, for two-tone contrast- a T prime characteristic.  That tapered crown hat has a raw edge, black band against grey felt.  Wear it brim up.  Gloves are grey mocha.

Mr. “T”, Esquire’s New Trim Look Takes to the Turf.

Esquire magazine 1950

There’s a race or two left to Belmont, then the United Hunt Meet, and a month of running at Jamaica.  Or if you prefer the sound of cleats to horseshoes, there’s football in the air everywhere.  Mr. T’s Turf wardrobe is designed to have you on the right track for any Fall sporting event.  If the weather’s living up to tradition around Indian summer, you’ll be best dressed in the outfit at the left.  Our man wears a tapered crown pork-pie hat, black band for contrast to tan felt.  His jacket is a mid-tone brown tweed, three-button, single-chested with center vent.  Authentic Scottish Tartan waistcoat has metal buttons.  Brown foulard tie with shield design arranged in that tall, Mr. T terraced pattern. Rounded collar shirt is held by a pin.  Tan gabardine slacks.

*

Track and Field

Esquire Magazine 1950

Our cap-wearing friend has no worries even of the sun goes down before the running of the eighth race.  He’ll keep warm in his artic-tested, MILLIIUM LINED SURCOAT. Millium is a new, specially-treated, metallic fabric lining that returns your body heat via radiation.  Underneath he wears a sanka brown corduroy jacket and related shoes.

The tall, trim looking gentleman at the right is wearing a practical Mr. T coat that’ll serve him well from now until Spring.  It has a pile-lining and tweed shell. Until Mr. T came along, these pile-lined coats had a plain gabardine shells.  Now both are right. Our man wears a green Turf hat of rough felt, string-net back and leather palm gloves, and a Tartan muffler.

Vis Gypsy Wear

Share this:

  • Share
  • Email
  • Facebook
  • Reddit
  • Twitter

Like this:

Like Loading...

Related

Posted in American, apparel, fashion, history, vintage | Tagged Esquire, magazine, menswear, vintage | 1 Comment

One Response

  1. on January 13, 2010 at 10:34 pm Mr. Realist

    Love the green hat! I couldn’t wear one with the white rope, though, but would love to have a similar chapeau.



Comments are closed.

  • Subscribe

    Subscribe to Black Watch by Email
  • Follow via Twiiter

    • Can’t take my eyes off those sick seaweed flames on that scoot. instagram.com/p/CKG6kd4llTg/… 16 hours ago
    • Worse things have happened... @ United States of America instagram.com/p/CKCgpnZlEG7/… 2 days ago
    • Just posted a photo instagram.com/p/CKAcZ0jFypE/… 3 days ago
    • Lee Remick, 1960. @ Hollywood instagram.com/p/CJ_QUWYF3eE/… 3 days ago
    • “Everybody always wants to know, ‘How long does it take to do your hair?’ How should I know? I’m never there.” ~Dol… twitter.com/i/web/status/1… 4 days ago
  • February 2009
    M T W T F S S
     1
    2345678
    9101112131415
    16171819202122
    232425262728  
    « Jan   Mar »
  • Archives

    • May 2011
    • March 2011
    • September 2010
    • August 2010
    • July 2010
    • February 2010
    • January 2010
    • December 2009
    • November 2009
    • October 2009
    • September 2009
    • July 2009
    • June 2009
    • May 2009
    • April 2009
    • March 2009
    • February 2009
    • January 2009
  • Top Posts

    • The Duke of Windsor's Sartorial Style
    • Howard Hughes | Wings of Desire
    • The Duke of Windsor's Sartorial Style | Formalwear
    • Vintage Esquire Spread | Proper Footwear for the Gent.
    • The Duke of Windsor's Sartorial Style | Country
    • Le Corbusier | The Father of "International Style" Design
    • Steve McQueen | What'll it be today... Jaguar XKSS or AC Cobra
    • James Coburn | 70's Style Animal
    • About Black Watch
    • We've Been Here Before, We'll Be Here Again | The 1958 Recession & Grassroots Economic Stimulation Package
  • Steve McQueen Reviews 1966 GTs

  • Vintage Bo Diddley Plaid Rocker

  • A Properly Plaid Party Natty & Trad

  • Mad for Plaid | 1973

  • Mad for Color | GQ

  • Hats Off to Palm Beach Style

  • Clothes Make the Man Proper Menswear

  • Era of Menswear Illustrations | Apparel Arts & Esquire

  • Puttin’ on the Ritz Laurence Fellows

  • Vintage Paper Dolls

  • David, Prince of Wales

  • Duke of Windsor Sartorial Style~ Formal

  • Duke Of Windsor Sartorial Style~ Intro

  • Duke Of Windsor Sartorial Style ~ Day

  • Duke of Windsor Sartorial Style~ Sport

  • The Original Mr. “T” Esquire 1950

  • Short Attention Span Esquire 1956

  • Short Pattern of Excellence | 1953

  • Smokin’ Style | Hollywood Retrospective

  • Le Corbusier | Father of Intl. Design

  • James Coburn | 1970s Style Animal

  • Romancing the Plaid Jeffrey Banks

  • A Vested Interest in Plaid

  • A 1950 Plaid Cap Adventure

  • A Formal Introduction to Plaid

  • What a Gentleman Knows About Dressy with Style

  • Illustrated History of Overcoats, Pt. I

  • Illustrated History of Overcoats, Pt. II

  • Vintage Esquire Footwear

  • Raccoon-tuer | Legend of the Coonskin Coat

  • Vintage Golf Style | Bobby Jones

  • Mad Max Bubeck | Hell on Wheels

  • Live Fast, Die Free | Rollie Free’s Record

  • Barbour Legendary Motorcycle Gear

  • Love Affair with Speed Steve McQueen

  • Categories

    • accessories
    • American
    • apparel
    • Apparel Arts
    • architecture
    • Art
    • Auto
    • autos
    • books
    • British
    • design
    • designers
    • fashion
    • films
    • footwear
    • furniture
    • German
    • grooming
    • history
    • Icons
    • LIFE archive
    • lifestyle
    • motorcycle
    • music
    • pop culture
    • Preppy
    • sports
    • store
    • style
    • tartan
    • Uncategorized
    • vintage
  • 1920s 1930S 1940s 1950s 1960s 1970s American apparel Apparel Arts Art Auto Belstaff bespoke best British car celebrity classic Daytona design Duke of Windsor English Esquire fashion film footwear formalwear GQ hand heritage history Hollywood icon illustration Illustrations ivy league jacket Jeffrey Banks legend LIFE London Los Angeles made magazine maker menswear motorcycle movie movies music NYC overcoat Palm Beach photo photography photos picture plaid Polo quality racing Ralph Lauren royal shearling Shelby Cobra shoe Slim Aarons speed record steve mcqueen store style suit tartan triumph vintage
  • Blogroll

    • 13th & Wolf
    • A Continuous Lean.
    • A Suitable Wardrobe
    • Best of TSY
    • English Cut
    • Heavy Tweed Jacket
    • Hollister Hovey
    • Ivy Style
    • Properly Askew
    • The Houndstooth Kid
    • The Moment
    • The Sartorialist via Men.Style.com
    • The Selvedge Yard
    • The Trad
  • My Other Blog

    • Best of TSY
    • The Selvedge Yard
  • Shopping

    • Bamford & Sons
    • Barbour
    • Barker Black
    • Belstaff
    • Cordings
    • Dunhill
    • Etro
    • F. M. Allen
    • Hackett
    • Holland and Holland
    • John Lobb
    • Lochcarron of Scotland
    • Paul Smith
    • Paul Stuart
    • Rugby
    • Stubbs and Wootton
    • Turnbull & Asser
  • Meta

    • Register
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.com

Blog at WordPress.com.

WPThemes.


Cancel
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
%d bloggers like this: